Helen Li is Researcher at Behaviour Change, one of the Trust's Innovation Grants projects for 2016/17. Founded in 2009, Behaviour Change is a not for profit social enterprise that tackles major social and environmental challenges by developing ideas to help people do the right thing. Helen joined Behaviour Change in May 2016. She focuses on gathering and analysing evidence and research on core project issues to enable the development of evidence-based interventions, and also providing input to conducting robust project evaluation.